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| creative uses zyl, an interior decorative metal logo plaque, and a laser-etched pattern on the front and temples. |
kensie, a Vancouver-based clothing line owned by Liz Claiborne, Inc., is known for its youthful, pretty, and feminine women’s apparel and accessories. Kenmark Group has captured these qualities in kensie Eyewear, the most recent line in its portfolio of designer eyewear collections.
YOUNG AND PLAYFUL
kensie Eyewear targets the 20-something female market with detailing and romantic styling that capture the playful, pretty look of the kensie girl. This youthful demographic is a key market so this addition to Kenmark’s lineup of designer collections is very strategic.
AN ECLECTIC MIX
Already expanded from its initial rollout, kensie presently offers 16 ophthalmic and five sunglass styles featuring an assortment of materials, shapes, and colors. Metal and zyl frames, for example, come in ovals and rectangles, but also include more contemporary variations such as butterflies and cat eyes. These modern shapes are complemented with a variety of bold and vibrant colors ranging from black, brown, and tortoise to lipstick, merlot, and violet.
Textures and patterns from the kensie clothing line are mimicked through
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The me, myself and i sunglass has a laminated journal pattern on the interior side of the temples.
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metal cut-outs, laser etchings, and layering of materials, which play with light through transparency and shadows. Several styles have a kensie logo for added panache. All the sunglasses feature CR-39™ fashion gradient tints and/or solid hues and are Rxable.
SHINING STARS
If beauty is in the eyes of the beholders, then the kensie collection is what they’re looking at. Take a look at the creative model, for example. Its full-rimmed design uses zyl, an interior decorative metal logo plaque, and a laser-etched pattern on the front and temples. The daydream style features a metal, cord-mounted semi-rimless front with zyl temples, spring hinges, an interior decorative metal logo plaque, and an engraved wave pattern on temples.
On the sunwear side, the me, myself and i frame sports a full zyl rim and
| VALUE TOO All frames come with a three-year warranty, which attests to Kenmark’s commitment to the quality of the kensie collection. In a market full of consumers looking for as much value as they can get for their money, this is an important feature of this collection. Be sure to mention it to value-conscious patients. |
temples, 6-base CR-39 lenses, an interior decorative metal logo plaque, and a laminated “journal” pattern on the interior side of the temples.
SHOWCASING KENSIE
The P-O-P materials for this line are phenomenal. Kenmark recently released some new ultra-modern fixtures that let light through so the color and design of the frames can create a “wow” factor for patients. Frames can be mixed and matched, giving eyecare professionals (ECPs) multiple ways to display the collection.
Displays come in a variety of configurations including a logo block, a two-piece display, a two-three-piece upright display, and a four-to-five-piece upright display with a mirror. ECPs can also request countercards, posters, and postcards featuring model and product imagery.
In addition, each Kensie frame comes with a rectangular eyeglass case with the kensie logo. The case slides open to include interesting statements on the interior that Kenmark calls “journal entries.”
The kensie collection should prove to be a very successful addition to Kenmark’s expanding portfolio of brands. Perhaps it’s the right fit for your office.
Paul DiGiovanni is a licensed New Jersey and Massachusetts optician and the co-owner of DiGiovanni Optical Group in Glendora, NJ.
WHERE TO FIND IT
Kenmark Group
800-627-2898 • kenmarkoptical.com
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