OAKLEY RAISES THE BAR ON WOMEN’S SUNWEAR. Fashion and function are one in the three new sun styles in the Uniquely Oakley collection. Hinder puts a spin on the classic aviator style, while Deception is a modern take on Oakley’s first popular shield frame, Breathless. Discreet (shown here) is anything but—a contemporary square frame that flatters any face shape. Colors run the gamut from black to purple plaid and all come with polarized lenses in such shades as polished chocolate and tiger eye. For more information, contact Oakley, Inc. at 800-733-6255 or oakley.com.
EXPRESSIVE DESIGNS AND COLOR PALETTES ENHANCE MODO LINEA. Five additions to the collection feature two acetate frames with distinctive color textures through shavings into the temple. In addition, three beta-titanium styles come in a classic rectangular shape for men, a slightly cat-eye inspired silhouette for women, and a unisex rectangular shape with a rounded top. Accent colors on the temples offer luxurious embellishments to the wearer. Style No. 4018 is shown here. For more information, contact MODO Eyewear at 800-223-7610 or modo.com.
ELEGANCE REIGNS IN SIGNATURE’S CARMEN MARC VALVO. Mila, Carmen Marc Valvo’s latest ophthalmic, is adorned with Swarovski crystal accents. Made from monel, the handmade acetate temples add even further appeal to this frame. The metal is hand-polished to a perfect sheen and is available in glamorous shades of brass (shown here) and antique silver. This oversized, yet soft, rectangular shape brings a touch of sophistication to the wearer’s face. For more information, contact Signature Eyewear at 800-765-3937 or sigeye.com.
BBH ROLLS OUT NEW BOGNER SUNS.The collection plays with elegant shapes and stylish elements, offering the “Dolce Vita look” for people of good taste, according to the company. Top-quality acetate combined with gradient tinted sun lenses flatter any woman’s face. Men are dressed perfectly with Italian-style classics or with the top trendy pilot-shape Titanflex models. For more information, contact BBH Eyewear, Inc. at 800-638-6639 or bbheyewear.com.
MUSIC INSPIRES LINE ART CHARMANT. The first signature Excellence Titan collection—a nickel-free highly flexible material with special memory functions that offers unlimited design options and superior comfort—is called Line Art CHARMANT. This fusion of art and technology targets sophisticated women with its exquisite temples consisting of delicate sets of arches (mimicking strings) with interesting elements. Colors range from soft hues and pastels to semi-matte and shiny, with transparent end tips. For more information, contact Charmant USA, A Division of Charmant Inc. at 800-272-2042 or charmant-usa.com.
MARCOLIN’S NEW TOD’S LINE FOLLOWS BRAND DNA. Italian artistry and sophistication meet in the 14 sunglass styles in the debut Tod’s collection. Featuring frames for both women and men, you can expect to find a material mix of seven metals, three acetates, and four injected nylon models. With colors such as bronze, silver, gold, powder pink, black, and chocolate, patients may choose from vintage oversized and aviator styles with lizard-effect kid leather accents, as well as leather braiding and leather rims and temple tips. For more information, contact Marcolin USA at 800-537-9265 or marcolinusa.com.
INK INSPIRATION FOR SILVER DOLLAR’S BLACK EYE. Fierce style rules in the 15 new ophthalmics added to the Black Eye Collection. Intensely dark yet sexy details are accented by colors such as black, green, and chrome. Each frame is highlighted by finely detailed designs and insets on the temples and temple tips. Wearers with hardcore hearts will flock to these frames, which don’t require hardcore budgets. For more information, contact Silver Dollar Optical at 800-962-3200 or silverdollaroptical.com.
ZYLOWARE HITS THE ROAD WITH STETSON. January brings three new ophthalmic
releases for Stetson Off Road. Style Nos. OR 5011 and OR 5012 feature a brushed finish for a warmer appearance on the face; the first is a rectangular frame with a stainless steel eyerim and stainless steel sheet temples; the second is a semi-rimless rectangular frame with a stainless steel eyerim. For those who opt for the full-rimmed rectangular look, there’s Style No. OR 5013 with wide sheet metal endpieces and zyl temples. All models come with spring hinges for an adjustable fit. For more information, contact Zyloware Eyewear at 800-765-3700 or zyloware.com.
KENMARK’S TIMEX MAX MAKES ROOM. This new segment of the Timex Optical Eyewear collection is tailor-made to accommodate men with larger-sized faces who need bigger frames. Offering additional head space, spring hinges, and extra long temples for a comfortable fit, these seven new styles feature younger, trendy looks in masculine finishes. With shapes ranging from rectangles to modified squares, these frames can fit a variety of lens options including progressives. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com.
NORMA KAMALI SUNWEAR BY AVALON IS TIMELESS.The 2010 sunwear collection embodies Norma Kamali’s contemporary style and fashion-forward design with modern vintage styles ranging from aviators and cat eyes to oversized glam frames. This line is crafted in handmade materials, while its lenses feature sleek and glossy mirrored lenses. Its nine styles come in rich colors like black, tokyo tortoise, gold, and silver. For more information, contact Avalon Eyewear at 888-767-0383 or avaloneyewear.com.
EXOTIC INFLUENCES HEAT UP THE LATEST FROM GUESS BY VIVA. Graphic prints combine with warm, earth tones and natural accents in GUESS’s latest women’s ophthalmic collection. Geometric patterns, animal prints, and tribal materials come alive with the embossed and laser-cut patterns and embroideries showcased in Style Nos. GU 1641-1643. A textured snakeskin pattern adorns each handcrafted temple, accentuated by an oversized enamel-filled “G” logo, a detail that is also seen in the brand’s women’s handbag, jewelry, and timepiece collections. For more information, contact Viva International Group at 800-345-VIVA or vivagroup.com.
SAFILO WANTS YOU TO GET CAUGHT IN GUCCI’S WEB.Gucci’s new Eyeweb
sunwear collection was created with the digital generation in mind. Two youth-oriented styles in six different colors make up the line (with three new models expected in early spring). The male frame carries a single iconic G, while the female one carries the Gucci iconic double GG. Each stands out with signature green and red stripes that symbolize the Gucci web, which along with the world wide web inspired the line’s name. Gucci has also launched a user interactive microsite, guccieyeweb.com, so that visitors can reflect, connect, and share experiences virally across the Internet using the silhouettes of the new collection as their palette. For more information, contact Safilo USA at 800-631-1188 or safilo.com.
RUDY PROJECT TAKES PERFORMANCE HERITAGE TO THE STREETS.Helium and Slicer mark Rudy’s entry into fashion-inspired ophthalmics that draw heavily from its technical sports performance models. Slicer is a semi-rimless style made of lightweight aluminum in two slightly different shapes for a perfect fit, while Helium features an ultra-thin stainless steel frame in four variations: full-rimmed and rimless versions each with two shapes to provide options for different face shapes. Both offer 360° fully adjustable temples. For more information, contact Rudy Project North America at 888-860-7597 or rudyprojectusa.com.
JULBO TARGETS INFANTS TO TWEENS WITH RX LINE. The newly relaunched Rx
kids line by Julbo features frames for children of all ages. Infants up to age 5 can choose from BeeBop, Loola, or Tango, which integrate a Flex Frame design that is shock absorbing with impact-resistant hinges. The Lazy model suits kids aged 4 to 8. Designed to strengthen kids’ eyes, it offers large lenses that cover the entire field of vision, strong and durable memory plastic, and adjustable temples. Older kids (aged 8 to 12) will enjoy the Samba and Techno frames, which boast an allergy-free metal front and plastic temples. The 3D Flex temples are impact resistant and adapt to head and ear growth. For more information, contact Julbo Eyewear at 800-651-0833 or julbousa.com.
OGI’S SERAPHIN ADDS FIVE NEW MEN’S OPHTHALMICS. These fresh new Seraphin frames mirror the latest trends in men’s eyewear, embodying the essence of luxury while maintaining its commitment to affordability. The Garfield stands out with aluminum casting, which creates the effect of a light, old world aesthetic. Its accent molding was inspired by the beveled exterior of a café in Paris. The Drew quietly demands attention with its charm and warmth. Each color utilizes handmade acetate from around the world along with a lightly textured titanium temple. For more information, contact OGI Eyewear at 888-560-1060 or ogiframes.com.
SILVER DAGGER SUNGLASSES LOOK SHARP. The Silver Dagger Designer Eyewear
includes 47 styles, with frames that feature leather and leather stitching, wood, and metal finishes which complement the lenses. Both curved and non-curved lenses, as well as polarized and non-polarized lenses are used. Design elements are striking yet refined. The emblems and icons that are incorporated into the temples of the frames, such as a fleur de lis, an eight-pointed cross, skulls, and the famous Dagger from the Silver Dagger logo, are carefully crafted and undeniably Silver Dagger. For more information, contact Silver Dagger Eyewear at 213-438-0521 or silver-dagger.com.
7EYE DOUBLES THE FUN WITH MISTRAL AND MAESTRO.Two additions to the 7EYE SPF75 Collection, the Mistral for women and the Maestro for men, combine a sleek look with signature Air Dam technology. The sculpted fit of the textured Air Dam foam hugs the face comfortably from behind the frame, providing protection from wind and peripheral glare, along with relief for dry eye symptoms. Combine this with the added grip of bi-material temple pads and nosepads and wearers get unparalleled comfort. For more information, contact 7EYE at 925-484-0292 or 7eye.com.
MOREL STRIKES A BALANCE WITH ÖGA TACK.Inspired by architecture, this new subcollection of the innovative ÖGA line features two metal wires in each style that link the front to the injected plastic and stainless steel temples. All models are duo-colored and come in six eyeshapes and four colors, including blue, black, ruthenium, and brown. Elegant and modern, these technologically motivated frames are also aesthetically pleasing. For more information, contact Morel at 800-526-8838 or morel-france.com.
TURA TURNS TONAL. New to the Tura line is oval Style No. 271 with a jewelry-inspired endpiece that features wide bands embellished in rows of tonal Swarovski crystals. This feminine model comes in onyx, purple, chocolate brown, and gold with tortoise temples and is available in two eyesizes. For more information, contact Tura at 800-242-8872 or tura.com.
KAENON PREMIERES THREE NEW STYLES. Pino (shown here) and Burnet are retro, unisex sunglasses that offer classic distinctive styling with a modern touch. Joss, designed by race car driver Danica Patrick is a feminine frame that boasts comfort as well. All three come in rich, gloss black and havana and with Kaenon’s exclusive SR-91 polarized lenses. Each frame is Rx adaptable with Kaenon’s single vision or Freestyle™ progressive. For more information, contact Kaenon Polarized at 866-KAENON-1 or kaenon.com.
ALTAIR’S JOSEPH ABBOUD COLLECTION RAISES THE BAR.The three new models are crafted from the finest materials including luxurious, handmade Italian acetate created exclusively for Joseph Abboud eyewear. Featuring both full-rimmed and semi-rimless designs, the logo-inspired frames come in such colors as chestnut, armour, and smokestack. Shown here is Style No. JA175. For more information, contact Altair Eyewear at 800-505-5557 or altaireyewear.com.
C220’S 0DARK30 DEBUTS FOR THE CUTTING-EDGE, YOUTHFUL LUXURY CONSUMER.Handmade construction and trendy embellishments are the highlights of this new collection that speaks to the weekend biker and fashion-conscious hipster. Available in both ophthalmic and sun styles, each frame comes in a soft leatherette case with a black cleaning cloth, all embossed with the eye-catching 0Dark30 logo. For more information, contact C220, llc at 207-457-5259.
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