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Articles & Archives
VCPN February 2010

Business Buzz
THE OPTICIANRY BRAND


E-Tech
E-TECH NEW PRODUCT GALLERY - FEBRUARY 2010


ECPS WEIGH IN ON THE MOST-USED SOFTWARE MODULES
Practice management programs offer extensive capabilities, some used constantly and others hardly at all.


SAY ‘NO’ TO NO-SHOWS
The scheduling and recall modules of practice management software can reduce no-shows and help you maintain a healthy bottom line.


SPEC-TACULAR BLOGS
A flurry of eyewear-focused blogs has recently hit the Web. Here are a few that are sure to keep you in-the-know on all things related to glasses.


Equipment
CHOOSING A PROPER TINTING SYSTEM
While tinting lenses in-house is an easy process, searching for the tinting unit that will best suit your office can be a bit more challenging.


COLORING YOUR PROFIT PICTURE WITH IN-HOUSE TINTING
One of the easiest ways to enhance the revenue of any optical office is to incorporate lens tinting.


Eyewear
EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - FEBRUARY 2010


INVESTING IN FASHION DESIGNER BRANDS PAYS OFF
An optical shop owner details his methods for increasing his profitability by selling branded eyewear.


NATORI NIGHT & DAY
The designs of Josie Natori reflect her philosophy of “Femininity, first, last, and always.” In Natori’s eyes, the contemporary woman is vibrant, colorful, and multi-dimensional, and Natori Eyewear from Zyloware Eyewear is a reflection of that vision. The eyewear collection possesses a unique “East meets West” quality, bringing together simplicity and sophistication.


SELLING DESIGNER EYEWEAR IN A SOFT MARKET
The economy is soft but offering fashion brands can be a helpful approach to keeping your bottom line healthy.


Free-Form Lenses
HOW TO CHOOSE A FREE-FORM LAB
Eyecare professionals should know by now that free-form is the utmost in lens technology these days, but how do they decide which labs can get the job done?


Lenses
AR BOOSTS PRACTICE INCOME AND PATIENT SATISFACTION
Selling AR treatments to patients is a highly profitable business tactic as well as a professional one.


LENSES NEW PRODUCT GALLERY - FEBRUARY 2010


REVEALING THE MANY LAYERS OF AR
A modern multilayer AR treatment consists of various layers and processes to ensure its effectiveness.




Looking Back
LOOKING BACK - FEBRUARY 2010


Ophthalmic Office
Optometry
CLINICAL CORNER - FEBRUARY 2010


COMPREHENSIVE RESULTS IN THE PALM OF YOUR HAND
Handheld instruments, such as retinoscopes and ophthalmoscopes, are still valuable in helping ECPs perform thorough exams.


MULTIFOCAL CL MANUFACTURERS REV UP
Cl manufacturers are addressing presbyopic concerns by making advancements in multifocals to enhance visual acuity, fitting options, and comfort.


THE IMPACT OF PRESBYOPES ON YOUR CL PRACTICE
Multifocal cls can help a practice grow if the appropriate pricing strategy is incorporated.


Opinions
KNOWLEDGE FLOWS


NEW CONSUMERISM


ONE-TO-ONE: DAVE BROWN
CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.


Eyewear
SPORTS SOPHISTICATION


Ophthalmic Office
HIRING THE RIGHT STAFF


Product News
PRODUCT BUZZ - FEBRUARY 2010
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.



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