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|  | Articles & Archives
VCPN March 2010
| | JEE VICE IS JAMMIN’
‘Geek to Chic’ is what Jee Vice promises every woman who wears one of the frames in its line of ophthalmic eyewear. The company started in 2003 by offering a collection of sunwear created especially for women and subsequently introduced a line of ophthalmic eyewear in April 2009. Desire, Hollywood, and Vintage Revisited are the three unique collections in the ophthalmic line.
| | | KENSINGTON: QUALITY EYEWEAR FOR THE VALUE-MINDED
Targeted to consumers
looking for European styling with exacting standards, Eyewear Designs’
Kensington collection addresses the need for quality eyewear at a
competitive price for today’s value-minded market. It’s ideal for
patients using managed care vision plan benefits and others concerned
with getting the most they can from their eyewear investment.
| | | LACOSTE: A CHAMPION ON AND OFF THE COURTS
The history of the Lacoste brand is, as Lacoste designer Christophe Pillet says, ‘a very large, strong story.’ Lacoste was the accidental brainchild of tennis legend René Lacoste in 1933, when he designed a polo shirt for the courts that featured the now-famous crocodile. According to Lacoste, this was the first time a brand name appeared on the outside of clothing, a practice that is commonplace today.
| | | ROXY AND QUIKSILVER FOR ACTIVE LIFESTYLES
Born in 1990, the Roxy brand offers young women sporty and fashionable clothing, accessories, and board-riding equipment. In fact, Roxy is the largest action sports fashion apparel company for this market category. It’s a growing $400-million lifestyle brand that has been created around five core ideals—Roxy women are daring, confident, naturally beautiful, fun, and alive.
| | | FREE AND SINGLE
First introduced to bring ‘natural’ vision to PAL wearers, free-form processing has now found its way into single vision lenses.
| | | ENHANCING VARILUX PHYSIO
With the introduction of Varilux Physio Enhanced, Essilor’s Varilux Physio lenses continue to set the PAL pace.
| | | POLARIZED VS. FIXED TINT
Not only does polarized sunwear ensure protection and visual comfort, it also generates more revenue than fixed tint lenses.
| | CASH IN BY FITTING TORIC CLS
Learn exactly how much more you can benefit from taking the time to fit toric lenses as opposed to spherical lenses.
| | | ONE-TO-ONE: RONALD BLUM
Candid conversations between VCPN’s Ed De Gennaro and
leading optical executives about their product strategies.
| | | BRING ON FASHION SUNWEAR
Follow these tips to make inroads into the fashion sunwear market, even in a time of economic downturn.
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