Issue Date: Sunglasses JulyAug 2012


HOBIE CONNECTS WATER ENTHUSIASTS TO THEIR ELEMENT


A LOOK AT HOBIE POLARIZED

Ava

Bayside

Olas

 
BACKDROP
Hobie Alter’s vision has changed the way water enthusiasts live, play, and compete on the water today. It all started with the idea to ride waves in a better way with the creation of the modern surfboard. And to do this with the appropriate sun and glare protection, the brand set out to design polarized sunglasses that offer clearer, sharper, and more precise vision. Transcending time, age, and style, Hobie Polarized is a classic American sunwear brand for water sports of any kind.

LOWDOWN
The Hobie line is divided into two collections: Heritage and Motion. Ideal for water enthusiasts who seek a premium glass lens, the Heritage collection features high quality, thin, lightweight, and durable Borosilicate glass polarized lenses. The sunglasses in this collection also boast HydroClean™ Plus technology in its Grilamid® TR-90 frames. Offering 6- and 8-base frames in a variety of colors, customers may choose from gray, copper, sunset mirror, and cobalt mirror lenses, all which block 100% UVA, UVB, and UVC rays. Select styles have precision flex hinges as well as Megol nosepads and temple tips for a secure fit.

And for those water lovers who want a pair of lightweight performance sunglasses for everyday wear, Hobie offers the Motion collection. Made with polycarbonate HydroClean polarized lenses, the frames in the Motion collection are crafted from injected TR-90 nylon. Available in either gray or copper lenses and in a wide range of frame colors, they block 100% UVA, UVB, and UVC rays. Select styles feature a Megol rubber anti-fog gasket for optimum airflow. And with the addition of four women’s styles, the Motion Collection has something for everyone.

MUST HAVE
Customers will be impressed by the fact that Hobie is the official sunglass of U.S. Sailing, the U.S. Lifesaving Association, the World Paddle Association, and the Surfing Heritage Foundation. This level of endorsement builds trust in a product that will perform as hard as its wearers. And retailers can be assured by Hobie’s “Friendly” frame warranty for the lifetime of the sunglasses.


GET IT NOW:
 
Eyeking LLC | 866-393-5464 | hobiepolarized.com

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