 As it establishes itself as a fashion-forward name, IVI introduces the world to the uncompromising philosophy of its sunglass and accessories brand. A partnership between skateboard and multimedia superstar Rob Dyrdek (known for MTV shows including Rob & Big, Rob Dyrdek’s Fantasy Factory, and Ridiculousness), legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox, has provided the brand with a venue through which it can bring the following mantra to life: “Be insolent, be wise, be tough as nails, be your own art, be an icon.”
FROM IVI TO Z
Keeping young, sophisticated, and metropolitan consumers in mind, all IVI temples include the IVI logo, applied by a variety of methods depending on each individual design.
The entire collection of IVI sunglasses is fitted with lenses from Carl Zeiss Vision. Zeiss has had a hand in establishing the world’s view of historical moments including the first moon landing. Zeiss lenses can be identified by the brand’s semi-visible signature “Z” that’s engraved onto each handcrafted, Italian lens. This level of standards ensures that each pair of IVI suns is made and sold in accordance with highly restrictive standards, including parameters and procedures in abrasion, optical, and durability testing.
Frame materials include Ital-ian acetate, injection-molded plastics, aluminum, and nickel. Another material IVI employs is one often used for medical and aerospace purposes: PEEK, a thin and lightweight frame material.
While black is the collection’s prevalent color from polished to matte, additional colorways include a range of tortoises, including classic, rose, matte gray, and more.
INDIVIDUALITY AT ITS BEST
The line includes 10 styles: eight male/unisex (Giving, Jiving, Living, Diving, Dividant, Division, Deceiving) and two female (Dusky and Daggerwing).
Ready for action, Living features a nylon frame and seven-barrel nickel silver hinges. Its 4-base flip-up shield lens has a spring hinge, and it offers added comfort with rubber temple pads. Colorways include classic tortoise with green-gray lenses, matte black with gray lenses, and polished black with gray lenses.
As its name implies, Giving has much to offer, including an option for polarization. This Rxable design has a rectangular eyeshape that boasts a nylon frame and temple tips with forged aluminum temples and a laser-etched logo, as well as seven barrel nickel silver hinges. It comes in classic tortoise with green-gray lenses, matte black with gray lenses, and polished black with gray (or gray polarized) lenses.
Looks may be deceiving in some cases, but Deceiving is no lie. With an option for polarization, this handmade acetate model is Rxable and includes metal logo hits, rubber temple pads, and five-barrel nickel silver hinges. Colorways for the large, round, retro-inspired design include classic tortoise with green-gray lenses, matte black with gray lenses, and polished black with gray lenses, and matte gray tortoise with gray lenses.
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| From L to R: Lividity; Giving; Jiving; Dusky; Living; Diving. |
Dusky, one of the line’s two models for women, is a classic cat-eye, 6-base curve, Rxable handmade acetate frame with temple tips made from premium materials. The forged aluminum temples have a laser-etched logo, and features seven-barrel nickel silver hinges.
WORKING WITH IVI
Know your customers? Then you know they love innovative marketing materials. IVI’s P-O-P materials include branded stickers, case-top branding, as well as free-standing custom display towers that can handle product offerings of up to 60 units.
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