FOUR’S COMPANY FOR HILCO.
The Complete Vision Protection Program from Hilco covers Rx sports and industrial safety, Rx sports sunglasses, Rx watersports goggles and masks, and over-the-glasses sun and ski protection, all presented in a single merchandising solution. ECPs who buy into all four categories receive the merchandisers for free. Hilco, 800-955-6544, hilco.com.
ESSILOR’S VARILUX MAKES ITS MARK. A new trade print branding initiative demonstrates the ways in which Varilux® progressive lenses address presbyopia in everyday life. The campaign features an architect with a penchant for flying glider planes, exhibiting the importance of clear vision at a range of distances. Essilor of America, Inc., 800-542-5668, essilorusa.com.
ALL ABOUT VISION CHECKS ITS LIST. The 2012 Checklist for Better Vision & Eye Health from allaboutvision.com covers 21 steps to enhancing eye health. It also addresses visual acuity, comfort, and improved appearance. Patients are encouraged to follow tips like “Boost your nutrition,” “Rearrange your workstation to reduce computer eye strain,” and more. All About Vision, 858-454-2145, allaboutvision.com.
ALAIN MIKLI GETS CREATIVE FOR GOOD. In a partnership with The Art of Elysium, Alain Mikli has created art customized with his eyewear at children’s hospitals in Los Angeles. In addition to making a personal contribution to the charity, Mikli donated a percentage of sales from his new Beverly Hills boutique and spent an art-filled day at the USC Children’s Hospital with actress Ali Larter. These pieces, as well as some of the artwork designed by the children, are on display at Mikli’s Beverly Hills boutique. Alain Mikli Ltd., 800-829-8032, mikli.com.
COSTA FISH SWIM HOME. Two of Costa’s three one-of-a-kind, hand-built fish made from the lenses, hinges, frame arms, nosepads, side shields, and retainer cord segments of hundreds of sunglasses now have permanent places to call home. The tarpon sculpture will be displayed inside the Fishing Hall of Fame & Museum of the International Game Fish Association in Dania Beach, FL. The blue marlin sculpture has found a home with the Billfish Foundation, based in Fort Lauderdale, FL. Costa, 800-447-3700, costadelmar.com.
BEST IMAGE FINDS ONLINE INSPIRATION. The exclusively online (eye)’m inspired campaign from Best Image Optical showcases the steps that go into the design of a frame. Readers of the blog series will get a behind-the-scenes glimpse into how frames’ shapes and colors come about. Abbreviated versions of the descriptions will be accessible via Facebook, Twitter, Tumblr, YouTube, and Google+, and a correlating video series will debut later in the year. Best Image Optical, Inc., 800-688-7661, bestimageoptical.com.
TRANSITIONS GETS CONNECTED. With its new Cultural Connections™ initiative, Transitions Optical, Inc. is raising awareness as it relates to healthy vision among culturally diverse groups. ECPs receive complimentary resources in the professional realm as well as for patient education. Consumers will also have access to the company’s new online healthy sight risk assessment. Transitions Optical, Inc., 800-848-1506, transitions.com.
Integrity Digital Solutions and Corcoran Consulting Group announce a partnership to deliver Corcoran’s first coding compliance tool for ophthalmic EMR.
Julbo announces sponsorship of National Ski Patrol for 2012.
eyebobs partners with fashion icon Iris Apfel, releasing the exclusive “Iris” frame.
b. Robinson enters licensing deal for suns and readers with Adrienne Vittadini.
Zyloware announces plans to distribute Inspecs’ NASCAR optical collection in the United States, Canada, and Latin America.
L’Amy enters into worldwide eyewear license with Nicole Miller.
Marcolin and Balenciaga move forward with plans toward licensing contract.
Eyeking, LLC signs licensing agreement to design, manufacture, market, and distribute Crocs™ Eyewear.