Premiere Vision is a luxury eyewear company that has withstood the test of time. While the TAG Heuer brand is deeply rooted in both luxury and athletics, it is also recommended for every eyewear buyer, making it the ultimate choice for discerning wearers. The TAG Heuer Avant-Garde Eyewear collection is loaded full of cutting-edge technology and detailed, handcrafted design. While it’s aimed at urban middle-aged trendy businessmen looking for luxury, some of the newer styles have a more modern spin that should appeal to a younger demographic.
WHAT IT’S ALL ABOUT The collection features advanced design, innovative materials, and ergonomic engineering. The line has four collections with about 100 ophthalmic and sun styles. These frames are made from the finest materials, including beta titanium, elastomer, carbon fiber, and leather.
TAKING A LOOK The Automatic collection’s revolutionary patented technology introduces a magnetic system allowing hinges to unfold with a single gesture, providing quick accessibility without losing focus while driving. It’s available in both ophthalmic and sun versions. L-Type Lightweight (LW) series is made with titanium, carbon fiber, elastomer, and leather in fashionably sleek, durable designs for sport and everyday wear. LW also comes in both ophthalmic and sun designs.
C-Flex Style No. 0711
Wide Style No. 5201
Ultra-light Full Carbon (C-Flex) ophthalmic frames are made of carbon fiber, making them corrosion-resistant, durable, and extreme flexibility. The Trends line’s models feature high-quality materials, super-flex hinges on the adjustable temples, and acetate or elastomer construction.
LENSES COUNT A wide variety of specialty sun lenses are offered including Polarized Watersport Blue, High Mountain, Outdoor Grey, and a Yellow Night Vision lens featuring a -0.25D correction to improve universal night myopia. All lenses boast an anti-reflective treatment with oleophobic and hydrophobic properties and a scratch-resistant coating.
The TAG Heuer Avant-Garde collection would be a great fit for any office looking to offer unique and technologically advanced frames from a company that’s backed by a solid history of innovation.
Aaron Chapman is a licensed optician practicing at Comprehensive Eye Care West in Columbus, OH.
WHERE TO FIND IT: Premiere Vision, A luxury division of Log of the Americas Inc. 800-345-3733 •tagheuer.com/eyewear