LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
TRANSITIONS COA KEEPS IT REAL. In an effort to ensure that patients who request Transitions® lenses are legitimately accommodated, the company’s Certificate of Authenticity (COA) Program continues. The program now includes a patient referral program and new consumer prizes that include a chance to win $500 and an Ultimate Sightseeing Dream Vacation. ECPs with winning patients will receive a $400 Food for Thought Education & Lunch Package. Transitions Optical, Inc., 800-848-1506, transitions.com.
P-O-P IS A-OK FOR MODO. Utilizing imagery from its latest image campaign, MODO’s new in-store and window point-of-purchase program has two versions. While both versions include a countertop display cube, logo plaque, and feature campaign imagery, Version 1 includes a mesh poster, ideal for hanging in a front window, and Version 2 includes a two-sided vinyl poster. MODO Eyewear, 800-223-7610, modobiz.com.
A&A SHARES ITS MANY LOOKS. Rather than releasing a single product catalog for 2012, A&A Optical is in the midst of its rollout of a series of Look Books over the course of the year. Each product catalog includes QR codes, and an electronic flip version is available on the company’s Web site. A&A Optical, 800-492-4465, aaopticalco.com.
VIVA SHOWS CONFIDENCE. Independent ECPs can score big from GUESS and GUESS by Marciano when they participate in eyestyle CONFIDENTIAL, a three-tiered rewards program, with Silver, Gold, and Platinum levels. Incentives are based on total net sales, and ECPs acquire points to move through each level, then qualify for upgrades. The points-based rewards can be redeemed online, and include electronics, books, and music. Viva International Group, 800-345-VIVA, vivagroup.com.
ESSILOR GETS SERIOUS. Essilor of America’s new online training tool, created by a Serious Game developer, gives ECPs an interactive venue for learning and improving their skills. Within the game, six animated characters answer ECPs’ questions and teaches players skills including how to make appropriate product recommendations. Essilor of America, Inc., 800-542-5668, essilorusa.com.
OAKLEY GOES FOR THE GOLD. During the 100 days leading up to the Olympic Games, Oakley’s Beyond ReasonTM campaign pairs the company’s family of athletes with artists from around the world. The artists then create pieces that demonstrate each elite athlete’s approach through a distinct, personal lens, according to the company. Participating Oakley athletes include Brian Clay, Lolo Jones, Kerri Walsh, Mark Cavendish, Oscar Pistorius, Cadel Evans, and Javier Gomez. Oakley, Inc., 800-733-6255, oakley.com.
ALL ABOUT VISION GIVES BACK. Through the end of June, for each practice that links its Web site to allaboutvision.com, the company will donate $35 to Optometry Giving Sight. Setting up such a link also entitles ECPs to a free listing in AllAboutVision.com’s Eye Care Practitioner Directory. All About Vision, 858-454-2145, allaboutvision.com.
NEWS Barbara Wright Design partners with Illusion Optical Displays (I.O.D.) for a new line of displays.
Intuit Inc. acquires DemandForce for $423.5 million.
focalCenter® establishes partnership with Eyefinity in order to integrate OfficeMate users with eyecareScore®.
Bushnell Corporation makes Bollé, Serengeti, and Cébé available through C&E Vision.
Marchon Eyewear acquires goggle and eyewear brand Dragon.
PFO Global joins forces with VSP Optics Group to co-develop digital lens fitting and dispensing technology for tablets and mobile computers.
Carl Zeiss Vision partners with C&E Vision and Vision West.