 | LIGHTEC ROLLS OUT A FIRST
Brand new, out of the box,
Lightec Alpha Sun is the first-ever sun collection from Morel in the Lightec line.
Issue: VCPN May 2013
Category: Sunwear
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| POLAROID ENTERS A NEW CHAPTER
Issue: VCPN May 2013
Category: Sunwear
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| STEPPING AHEAD WITH RETRO
Issue: VCPN April 2013
Category: Sunwear
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| AVIATORS TAKE OFF
Issue: VCPN March 2013
Category: Sunwear
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| L’AMY RECASTS COLUMBIA’S PFG
Salt water, dirt, grime, finger oil, fish blood, and guts—these are all annoyances anglers face—literally, on their eyewear. With the new Columbia Performance Fishing Gear (PFG) sunglass collection from L’Amy America, anglers can tackle these problems (and others) so they can more easily see their line.
Issue: VCPN March 2013
Category: Sunwear
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| MAKING STARS OUT OF SHADES
Keeping up with which celebrity is wearing what suns can do wonders for your business.
Issue: VCPN March 2013
Category: Sunwear
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| TIPS FOR CREATING A FIRST-CLASS FASHION SUNWEAR BUSINESS
The growing need for fashion sunwear continues to make way for business opportunities for eyecare professionals.
Issue: VCPN March 2013
Category: Sunwear
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| DESIGNER BRANDS REMAIN A COVETED PURCHASE
Consumers continue to spend based on the cachet of name brand eyewear.
Issue: VCPN February 2013
Category: Sunwear
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| POLICE EYEWEAR FOR THE YOUNG AND ADVENTUROUS
Since the ’80s, the Police lifestyle brand has influenced fashion in perfumes, watches, jewelry, leather goods, apparel, and, of course, eyewear. Through its urban spirit, New York savvy, and on-the-road moxie, De Rigo Vision’s Police Eyewear evokes images of energy, movement, a defiant attitude, and a sexy persona.
Issue: VCPN February 2013
Category: Sunwear
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| LUMINOUS TRANSLUCENTS: REPORT FROM SILMO
Issue: VCPN NovDec 2012
Category: Sunwear
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| THE WHYS AND WHEREFORES OF ECO-FRIENDLY FRAME MATERIALS
In response to consumers’ increased interest in protecting the environment, eyewear manufacturers are producing a plethora of eco-friendly frames.
Issue: VCPN NovDec 2012
Category: Sunwear
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| ADIDAS’ TOURPRO GOLF HITS THE LINKS
What if your sunglass lenses could take a few strokes off your game? Well, the new adidas Eyewear tourpro golf model from Silhouette Optical, Ltd. might not guarantee that, but PGA Tour pro Dustin Johnson definitely agrees that it will offer an essential improvement to your visibility on the greens.
Issue: VCPN September 2012
Category: Sunwear
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| COSTA WOMEN'S SUNS: BORN ON THE WATER
In 1983, when a group of anglers were at a loss to find sunwear that was comfortable, protective, and durable, they decided to design their own line. Since then, the Costa brand has been synonymous with rugged adventure, polarized protection, and fashion-forward styles. Costa recently introduced a women’s collection that combines the company’s patented premium polarized 580 lens technology with the latest style trends.
Issue: VCPN September 2012
Category: Sunwear
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| HARD AT PLAY: ROUGH AND RUGGED SUNS
Patients who participate in intense outdoor sports often require frame and lens options that can withstand a high level of wear and tear.
Issue: VCPN September 2012
Category: Sunwear
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| SERENGETI GOES COSMOPOLITAN
Serengeti Eyewear’s Cosmopolitan sunwear collection brings together the perfect blend of fashion and function that every wearer can enjoy. Leading-edge lens and frame technology and careful attention to detail define the Serengeti brand and the Cosmopolitan line lives up to that reputation.
Issue: VCPN September 2012
Category: Sunwear
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| SPORTS PERFORMANCE SUNWEAR GOES THE EXTRA MILE
Several elements make sports performance sunwear effective and useful to athletes and sports enthusiasts.
Issue: VCPN September 2012
Category: Sunwear
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| STAFF TRAINING: A KEY TO SUCCESS IN PERFORMANCE SUNWEAR SALES
A staff with useful training and education can increase sales and boost patient satisfaction.
Issue: VCPN September 2012
Category: Sunwear
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| FERRAGAMO STEPS INTO EYEWEAR
Salvatore Ferragamo set fashion trends from the time he made his first pair of shoes when he was 9 years old. Primarily known for designing luxury goods such as shoes and leather accessories, this shoemaker to the stars loved to stray from the basic whites, blacks, and browns, and created fashions in bold colors. Like all Ferragamo products, the Ferragamo frame line by Marchon Eyewear continues this trend.
Issue: VCPN July 2012
Category: Sunwear
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| SILHOUETTE BRIGHTENS THE OUTDOORS
Visionary design with optimum function is a hallmark of eyewear from Silhouette Optical, Ltd. and with the development of the Silhouette Sun 2012 collection, these qualities are now available in two premium sunwear lines. Lifestyle by Design offers a chic fashion statement and Action by Design focuses on sports performance.
Issue: VCPN May 2012
Category: Sunwear
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| TAG HEUER AVANT-GARDE RACES AHEAD
Premiere Vision is a luxury eyewear company that has withstood the test of time. While the TAG Heuer brand is deeply rooted in both luxury and athletics, it is also recommended for every eyewear buyer, making it the ultimate choice for discerning wearers. The TAG Heuer Avant-Garde Eyewear collection is loaded full of cutting-edge technology and detailed, handcrafted design. While it’s aimed at urban middle-aged trendy businessmen looking for luxury, some of the newer styles have a more modern spin that should appeal to a younger demographic.
Issue: VCPN April 2012
Category: Sunwear
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| IS HIGH-END SUNWEAR FASHION RETURNING?
ECPs who sell high-end sunwear speak about how this category is performing for them.
Issue: VCPN March 2012
Category: Sunwear
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| SHADING FOR STYLE
Issue: VCPN March 2012
Category: Sunwear
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| SUNWEAR FASHION WITH AN ATTITUDE
Take a detour from the conventional and check out these sunglasses that shout boldness.
Issue: VCPN March 2012
Category: Sunwear
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| DIESEL IS URBAN CHIC
The Diesel brand loves its cult image. From its apparel to its accessory lines, the streetwise styling of this Italian brand leans toward the punky side of fashion. Using leather, studs, and other iconic street themes, Diesel clearly speaks attitude and plenty of it. Marcolin USA’s new Diesel Shades sunwear line is an interesting take on the classics like the round John Lennon, the aviator, and the wayfarer.
Issue: VCPN March 2012
Category: Sunwear
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| BRITISH INVASION REVISITED
On April 18, 1775, Paul Revere made his famous midnight ride shouting “the British are coming!” In the ‘60s, the media warned Americans of another, albeit artistic British invasion from four mope-haired youths known as the Beatles. Well it’s 2012 and Revolution Eyewear, a company aptly named to be behind this brand, is once again shouting out the warning that the British are coming. This time, however, it’s in the form of the new Beatles Yellow Submarine eyewear collection.
Issue: VCPN February 2012
Category: Sunwear
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| EVATIK HEADS FOR THE SUN
For your distinguished male patients, i.e., those who fashion themselves after James Bond, Bruce Wayne (Batman), Frank Abagnale, Jr. (in Catch Me If You Can), or any other suave gentleman, look no further than Evatik Sunwear from Wescan Optical for their outdoor vision needs. Coming on the heels of the success of the Evatik ophthalmic collection, Evatik suns are sure to be a welcome addition to your dispensary.
Issue: VCPN February 2012
Category: Sunwear
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| BOLLÉ MARINE CONTINUES A TRADITION
Bollé’s roots are in the small town of Oyonnax, nestled on the edge of the French Alps. It’s here in 1888 that Seraphin Bollé and his son began the company by making combs and hair accessories from materials native to the region. By the mid-20th century, safety glasses and goggles became the mainstay of the business, with ski goggles and sports-performance eyewear following shortly thereafter. To this day, Bollé continues to create eyewear with a mix of cutting-edge technology and pure intuition as evidenced in the new sports-performance Marine Sun Collection.
Issue: VCPN September 2011
Category: Sunwear
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| SHINING A LIGHT ON KIDS’ SUNWEAR
A slew of companies keep the eyes of tots and teens stylishly protected from the sun.
Issue: VCPN September 2011
Category: Sunwear
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| THE PROS MAKE THEIR MARK
Issue: VCPN September 2011
Category: Sunwear
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| LEADER RX SUNGLASSES ADAPT TO EVERY RX
For years some high Rx patients have had to endure disappointment when it comes to high-performance sunwear because their Rx cannot be produced on an 8-base curve. Hilco now has an option for these patients with its Leader Rx Sunglasses that combine high base curve wrap fashion and performance with standard lower base curve frames.
Issue: VCPN May 2011
Category: Sunwear
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| CELEBS STRUT THEIR SUNWEAR
Issue: VCPN March 2011
Category: Sunwear
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| SETTING A GOAL TO INCREASE YOUR SUNWEAR SALES
Sunwear is an excellent place to focus to increase profits and coming up with a goal to get there makes good business sense.
Issue: VCPN March 2011
Category: Sunwear
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| VINTAGE SUNS: OLDIES BUT GOODIES
Issue: VCPN March 2011
Category: Sunwear
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| WILEY X CLIMATE CONTROL SERIES: SOMETHING FOR EVERYONE
For over 25 years, Wiley X Eyewear has been the leader in military ballistic protection eyewear that is functional and aggressively good looking. This trusted brand continues its tradition with its Climate Control Series designed for...well everyone.
Issue: VCPN March 2011
Category: Sunwear
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| HIGH-PERFORMANCE SUNWEAR GOES OFF THE CHARTS
Look to high-performance features for the ultimate in sports sunglasses.
Issue: VCPN September 2010
Category: Sunwear
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| SMALL BRANDS WITH A BIG ATTITUDE
While big-name brands may dominate the sunwear market, plenty of smaller, mostly independent labels deliver fresh and bold styles that stand up.
Issue: VCPN September 2010
Category: Sunwear
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| ‘EYE’ SPY WITH WILEY X’S BLACK OPS
Since 1986, Wiley X has been the go-to brand for eyewear that can stand up to any task. So trusted are Wiley X's shatterproof lenses and debris-repelling ventilated frames that they have become standard-issue items for the FBI, Navy Seals, and Special Forces Military Teams (as well as favorites of motorcyclists, race car drivers, and outdoor enthusiasts). Wiley X's new Black Ops collection combines the company's signature High Velocity Protection (HPV) with a sleek new aesthetic inspired by covert operators.
Issue: VCPN June 2010
Category: Sunwear
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| STAR POWER SELLS
Celebrities continue making a huge mark on consumer sunglass purchasing decisions.
Issue: VCPN June 2010
Category: Sunwear
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| TOD’S SUNWEAR FOLLOWS BRAND DNA
A luxury brand, Tod’s began in the 1970s with the manufacture of fine-crafted Italian leather footwear. It has since expanded to handbags, wallets, bracelets, belts, and other signature accessories for women and men who relish luxury, fine crafting, and art. Marcolin USA brings the Tod’s sunwear collection to the U.S. with all the flair and panache it deserves.
Issue: VCPN April 2010
Category: Sunwear
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| BRING ON FASHION SUNWEAR
Follow these tips to make inroads into the fashion sunwear market, even in a time of economic downturn.
Issue: VCPN March 2010
Category: Sunwear
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| FASHION SUNWEAR: PAST MEETS PRESENT
Issue: VCPN March 2010
Category: Sunwear
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| PULL OUT THE STOPS WITH SUNWEAR
If you find a sunwear niche and adjust your inventory accordingly, you’re sure to see your sunwear sales soar.
Issue: VCPN March 2010
Category: Sunwear
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| THE MAGNETIC ATTRACTION OF SWITCH VISION
Switch sunwear features magnetic lenses that can be easily swapped to meet changing lighting conditions and visual tasks.
Issue: VCPN October 2009
Category: Sunwear
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| PREPARED FOR PERFORMANCE
For athletes, it’s all about wearing the best gear to get the best performance. And this, of course, includes sunwear. Weekend warriors look to professional athletes for cues on sunglasses that give the greatest visual acuity and protection and to look as cool as they do. Here’s a peek at what some of the top athletes are sporting.
Issue: VCPN September 2009
Category: Sunwear
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| CHRISTIAN AUDIGIER EYEWEAR FOR THE YOUNG AT HEART
Known as the Father of Jeans, Christian Audigier has launched a line of luxury sunwear that bespeaks the “Hip, ‘Rock and Roll with a Soul’ attitude” found throughout his fashion label, one of the world’s top lifestyle brands. Produced by Revolution Eyewear, Inc., Christian Audigier sunwear is inspired by the creations of tattoo artist Don Ed Hardy.
Issue: VCPN May 2009
Category: Sunwear
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| BABY BANZ SHINES!
From frames for infants to retro styling for older kids, Baby Banz offers children great sun protection in up-to-the-minute designs.
Issue: VCPN April 2009
Category: Sunwear
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| CARRERA: LOOKING BACK TO LOOK FORWARD
Technologically advanced Carrera fashion sunwear comes full circle.
Issue: VCPN March 2009
Category: Sunwear
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| JULBO KIDS' SUNS ARE READY FOR ACTION!
When it comes to sunwear for action-packed patients, think Julbo Eyewear. Setting the industry standard for over a century, Julbo has built name recognition originating from its mountaineering heritage. Started in the Jura Mountains of France in 1888 (where the company is still family-owned and -operated), Julbo is known for its alpine mountaineering eyewear and for creating protective sunwear for the world’s most extreme athletes. In addition to an adult line, the company also produces Julbo Kids, a sensational sunglass collection for children.
Issue: VCPN March 2009
Category: Sunwear
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| MAKE VALUE SUNWEAR PART OF YOUR FRAME MIX
Adding value sunwear to your frame boards provides price points that are affordable to everyone.
Issue: VCPN March 2009
Category: Sunwear
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| RECOMMENDING HYPOALLERGENIC SUNWEAR
Patients with nickel allergies have to be careful of any accessory that comes into contact with their skin—including sunwear.
Issue: VCPN March 2009
Category: Sunwear
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