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			ONE-TO-ONE: BOB AND HENRY SHYER Candid Conversations Between VCPN’s Beth Schlau and Leading Optical Executives About their Product Strategies. Issue: VCPN May 2013 Category: Opinions
			BE A PART OF CHANGE Issue: VCPN May 2013 Category: Opinions
			GIVING AS A MARKETING TOOL Issue: VCPN May 2013 Category: Opinions
			USING SOCIAL MEDIA TO PROMOTE YOUR EVENTS Issue: VCPN May 2013 Category: Opinions
			A SELLER'S MARKET Issue: VCPN April 2013 Category: Opinions
			THE PROBLEM EMPLOYEE Issue: VCPN April 2013 Category: Opinions
			THE PRUNING PRINCIPLE Issue: VCPN April 2013 Category: Opinions
			HAIR TAKES A HOLIDAY Issue: VCPN April 2013 Category: Opinions
			ONE-TO-ONE: MATT CEVASCO Candid Conversations Between VCPN’s Ed De Gennaro and Leading Optical Executives About their Product Strategies. Issue: VCPN April 2013 Category: Opinions
			FUN COLOR COMBOS Issue: VCPN March 2013 Category: Opinions
			HOW TO INCREASE INTERACTION ON FACEBOOK Issue: VCPN March 2013 Category: Opinions
			LEARNING THE BUSINESS OF OPTICAL Issue: VCPN March 2013 Category: Opinions
			ONE-TO-ONE: E. DEAN BUTLER Candid conversations between VCPN’s Beth Schlau and leading optical executives about their product strategies. Issue: VCPN March 2013 Category: Opinions
			THE OZYMANDIAS FACTOR Issue: VCPN March 2013 Category: Opinions
			FREE WHEELING Issue: VCPN February 2013 Category: Opinions
			INDUSTRY VS. ARTISTRY Issue: VCPN February 2013 Category: Opinions
			NEW FACEBOOK FEATURES AND FRUSTRATIONS FOR YOUR BUSINESS Issue: VCPN February 2013 Category: Opinions
			ONE-TO-ONE: DERRICK ARTIS Candid conversations between VCPN’s Ed De Gennaro and leading optical executives about their product strategies. Issue: VCPN February 2013 Category: Opinions
			THE CHANGING FACE OF OPTICIANRY? Issue: VCPN February 2013 Category: Opinions
			RETHINKING CYBER RETAILING Issue: VCPN January 2013 Category: Opinions
			TOPPING IT OFF Issue: VCPN January 2013 Category: Opinions
			WHAT RESOLUTIONS DID YOU MAKE? Issue: VCPN January 2013 Category: Opinions
			WHO’S IN CHARGE OF YOUR SOCIAL MEDIA MARKETING? Issue: VCPN January 2013 Category: Opinions
			ONE-TO-ONE: MIKE FERRARA Candid conversations between VCPN’s Ed De Gennaro and leading optical executives about their product strategies. Issue: VCPN January 2013 Category: Opinions
			A GREAT HUE AND CRY Issue: VCPN NovDec 2012 Category: Opinions
			STICKER SHOCK? Issue: VCPN NovDec 2012 Category: Opinions
			ENHANCING YOUR SOCIAL MEDIA CONTENT WITH GREAT PHOTOS Issue: VCPN NovDec 2012 Category: Opinions
			ONE-TO-ONE: MILENA CAVICCHIOLI CANDID CONVERSATIONS BETWEEN VCPN’S BETH SCHLAU AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES. Issue: VCPN NovDec 2012 Category: Opinions
			ONE-TO-ONE: RAY KHALIL CANDID CONVERSATIONS BETWEEN VCPN’S BETH SCHLAU AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES. Issue: VCPN October 2012 Category: Opinions
			MAINTAINING PROFESSIONAL CONTROL Issue: VCPN October 2012 Category: Opinions
			THE HIGH COST OF BARGAINS Issue: VCPN October 2012 Category: Opinions
			USING PINTEREST FOR YOUR BUSINESS Issue: VCPN October 2012 Category: Opinions
			WALKING THE LINE Issue: VCPN October 2012 Category: Opinions
			CREATING THE CUSTOMER EXPERIENCE Issue: VCPN September 2012 Category: Opinions
			FACEBOOK IS EVOLVING, WHAT YOU NEED TO KNOW NOW Issue: VCPN September 2012 Category: Opinions
			ONE-TO-ONE: MICHA SIEBENHANDL CANDID CONVERSATIONS BETWEEN VCPN’S BETH SCHLAU AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES. Issue: VCPN September 2012 Category: Opinions
			THE CUNNINGNESS OF WARBY PARKER Issue: VCPN September 2012 Category: Opinions
			EDUCATE, ENTERTAIN, AND INFORM ON YOUTUBE Issue: VCPN August 2012 Category: Opinions
			ESCHEWING THE ‘CANDY STORE’ MINDSET Issue: VCPN August 2012 Category: Opinions
			HEAD-TO-TOE PROTECTION Issue: VCPN August 2012 Category: Opinions
			HOW DO YOU COMPARE? Issue: VCPN August 2012 Category: Opinions
			ONE-TO-ONE: CARL BRACY CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES. Issue: VCPN August 2012 Category: Opinions
			DISRUPTION AS A BUSINESS MODEL Issue: VCPN July 2012 Category: Opinions
			INSIGHTS FOR NEW MANAGERS Issue: VCPN July 2012 Category: Opinions
			INTERVIEW WITH CHRISTOPHER WICKS Issue: VCPN July 2012 Category: Opinions
			SOCIAL MEDIA AS A CUSTOMER SERVICE TOOL Issue: VCPN July 2012 Category: Opinions
			ONE-TO-ONE: ALEX INCERA CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES. Issue: VCPN July 2012 Category: Opinions
			IT’S TIME TO GO MOBILE Issue: VCPN June 2012 Category: Opinions
			KEEPING PATIENTS (A.K.A. CUSTOMERS) Issue: VCPN June 2012 Category: Opinions
			OPTICIANRY FOCUSES ON THE FUTURE Issue: VCPN June 2012 Category: Opinions

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