 | FRAME THE SPRING AND SUMMER WITH COLOR
A frame’s color can set the tone for a wearer’s entire look, head to toe.
Issue: VCPN May 2013
Category: Eyewear
|
| TECHIE HINGES
High-tech hinges are taking center stage as fashion elements.
Issue: VCPN May 2013
Category: Eyewear
|
| USING COLOR AS A FRAME SALES TOOL
Colors are on-trend right now and a good way to draw your patients into wearing what suits their lifestyle needs and wants.
Issue: VCPN May 2013
Category: Eyewear
|
| FACE À FACE WOOS WITH WOOW
Got a patient with the 2am blues? Does she have trouble getting out of bed and getting the day started? Or maybe he needs a little kick start? Tell them not to reach for Red Bull, but look to the Face à Face WOOW eyewear collection. This new line offers all the inspiration a person needs to put some jazz in their step.
Issue: VCPN April 2013
Category: Eyewear
|
| IS BEING ECO-FRIENDLY GOOD FOR YOUR DISPENSARY?
Offering environmentally sound eyewear can easily associate your practice as a leader in your profession.
Issue: VCPN April 2013
Category: Eyewear
|
| OAKLEY REACHES OUT TO WOMEN
Oakley is an iconic American brand and because it is so popular, both women and men want to be a part of it, including those who wear prescription lenses. That’s why it’s so cool that there’s a women’s ophthalmic line that meets their special style and performance needs.
Issue: VCPN April 2013
Category: Eyewear
|
| SUSTAINABLE SPECS
Today’s eco-friendly eyewear is not only socially responsible but fashionable as well.
Issue: VCPN April 2013
Category: Eyewear
|
| BRINGING OLD HOLLYWOOD HOME
Appealing to a young, modern, and couture consumer while still captivating women of all ages, Badgley Mischka’s vintage styles and embellished accents define the signature aesthetic of designers Mark Badgley and James Mischka. This international fashion and lifestyle brand brings the glamour of old Hollywood and red carpet drama to the everyday woman. Thanks to The McGee Group, the classic and bejeweled style of Badgley Mischka’s fashions will now grace the shelves of upscale eyewear boutiques across the globe in the form of beautiful ophthalmic frames and sunglasses.
Issue: VCPN March 2013
Category: Eyewear
|
| CANDIE’S RX SUNS: FUN AND FLIRTATIOUS
The CANDIE’S® brand started in 1981 with the introduction of a high-heeled wood bottom slide shoe called the “Candie.” By the mid-‘80s, its sales had soared to 14 million pairs and one out of every four women in the U.S. owned CANDIE’S. The famous style has become a sexy American female fashion and this pop culture brand has expanded its style and image beyond footwear to include apparel, accessories, and eyewear. Viva International Group recently struck out further on the fashion trail to include CANDIE’S Rxable Sun Collection for young women.
Issue: VCPN March 2013
Category: Eyewear
|
| FRAMING THE PETITE PATIENT
While many petite patients have trouble finding the right frame, more and more options are becoming available.
Issue: VCPN March 2013
Category: Eyewear
|
| TANTALIZING TEMPLE EARPIECES
Current temple earpieces have distinctive design elements and help wearers achieve better fit.
Issue: VCPN March 2013
Category: Eyewear
|
| ZYLOWARE MAKES PROJECT RUNWAY WORK
Project Runway, the award-winning reality TV series hosted by super model Heidi Klum, places new and fresh fashion talent in creative competition. These contestants design a complete outfit with unique materials, while learning how to work with a deadline and a set budget. The participants’ creative energies are tested to the highest degree as their work is judged by Nina Garcia and Zac Posen, the newest judge in Season 11 of the show. Now, Zyloware Eyewear has entered the excitement of the runway with its Project Runway Eyewear line.
Issue: VCPN March 2013
Category: Eyewear
|
| CLEARVISION ISN’T WILLY NILLY ABOUT DILLI DALLI
As most opticians (and too many frustrated parents) know, choosing the right eyeglasses for a baby or toddler can be extremely challenging. Researching the many variables of pediatric eyewear for several years, ClearVision Optical Co.’s goal was to create frames that worked for that difficult age group of 3 months to 3 years. The new Dilli Dalli six-style collection, featuring innovative technology that enhances the frames’ functionality and durability, is the culmination of that work.
Issue: VCPN February 2013
Category: Eyewear
|
| DESIGNER EYEWEAR IS A WIN-WIN
Branded eyewear remains as popular as ever. Here are some tips on how to embrace it in your practice.
Issue: VCPN February 2013
Category: Eyewear
|
| THE GROWING APPEAL OF LARGER RX EYEWEAR
Ophthalmic frames are joining their big counterparts in the sunglass category.
Issue: VCPN February 2013
Category: Eyewear
|
| COLORFUL PATTERNS TELL A STORY
Look to vibrant designs on frames and promote them to your patients.
Issue: VCPN January 2013
Category: Eyewear
|
| KAENON RAMPS IT UP WITH OPHTHALMICS
After more than a decade of successfully selling performance sunwear, Kaenon has introduced a line of ophthalmic eyewear. With many patients asking for the same comfort, fit, and performance they’ve enjoyed in their Kaenon sunglasses, the company delivered with an ophthalmic option.
Issue: VCPN January 2013
Category: Eyewear
|
| OGI EYEWEAR KEEPS THE CREATIVITY COMING
It’s hard to believe that it’s been more than 15 years since Dave Spencer started Ogi Eyewear. With little more than a sketch pad and some design ideas, his dream blossomed into a company known for its small frames and creative designs. The company’s Ogi by Ogi brand boasts sophisticated styling, luxurious crafting, and colors that pop.
Issue: VCPN January 2013
Category: Eyewear
|
| WHAT’S TRENDING IN FRAME MATERIALS
Merging metals and mixed media combinations will define this year’s material medley.
Issue: VCPN January 2013
Category: Eyewear
|
| ASSESSING FRAME MATERIALS
Offer your patients frame materials that are suited to their lifestyle.
Issue: VCPN January 2013
Category: Eyewear
|
| THE FREE-SPIRITED WILLIAM MORRIS LONDON COLLECTION
A successful global eyewear brand today, William Morris London was founded 15 years ago in the U.K. as an independent optical company. Its signature collection, William Morris London eyewear, introduced into the U.S. by Classique Eyewear, is perfect for wearers who appreciate trendy British style.
Issue: VCPN January 2013
Category: Eyewear
|
| THE ‘RIVETING’ LOOK OF PEPE JEANS EYEWEAR
One of the world’s leading denim brands, Pepe Jeans has long been a standard in fashion-forward jeans and clothing with a reputation for being trendy. Mondottica USA expands the brand’s reach with its recent introduction of Pepe Jeans Eyewear collection to the U.S. market.
Issue: VCPN NovDec 2012
Category: Eyewear
|
| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - NOVEMBER/DECEMBER 2012
Issue: VCPN NovDec 2012
Category: Eyewear
|
| THE ENDURING GLAMOUR OF GUCCI
Gucci has a long and distinguished history. Founded in Florence in 1921, it is one of the world’s largest and most successful luxury brands. Synonymous with quality, artisanship, and attention to detail, Safilo Group extends Gucci’s core brand values to the optical world with innovative, quality eyewear for women and men that stretch the fashion world in terms of design and ingenuity.
Issue: VCPN NovDec 2012
Category: Eyewear
|
| FIVE ADVANTAGES OF SELLING HIGH-TIER HOUSE BRANDS
When you sell high-end, non-licensed brands, you offer patients a host of features at a price they welcome.
Issue: VCPN October 2012
Category: Eyewear
|
| INCREASING PROFITS WITH HOUSE BRANDS
Today’s house brands offer consumers affordability without sacrificing quality and style and ECPs a way to up their bottom line.
Issue: VCPN October 2012
Category: Eyewear
|
| THE BRITISH ARE COMING!
Issue: VCPN October 2012
Category: Eyewear
|
| DANNY GOKEY EYEWEAR: EYEWEAR WITH AN EDGE
Fans of American Idol will recognize the name Danny Gokey as the country/pop artist and philanthropist who took third place in season eight of the hit show. The spirit and drive that inspires Danny Gokey’s music also applies to another of his passions: eyewear. Match Eyewear brings that zeal to the market with its Danny Gokey Eyewear line.
Issue: VCPN September 2012
Category: Eyewear
|
| FEEL LIKE A CELEBRITY WITH JIMMY CRYSTAL NEW YORK
Jimmy Crystal New York is a women’s luxury accessories collection that was born from the fashion and celebrity worlds. What the jewelry, handbags, watches, and home décor offerings all have in common are the Swarovski crystals that embellish them. A&A Optical has brought eyewear into the mix with sparkling and luxurious frame styles that radiate beauty and confidence and make the women wearing them feel like a celebrity.
Issue: VCPN September 2012
Category: Eyewear
|
| GLOBAL FIT EYEWEAR FOR A NEW GENERATION
The options are ever increasing for ECPs looking for eyewear to fit all their patients.
Issue: VCPN September 2012
Category: Eyewear
|
| ZIGGY BY CENDRINE O. REVS UP FRENCH FLAIR
Issue: VCPN September 2012
Category: Eyewear
|
| FUNKY AND FUN EYEWEAR
There’s a plethora of eyewear that attracts those who want to be noticed.
Issue: VCPN August 2012
Category: Eyewear
|
| HELLO KITTY GOES BACK TO SCHOOL
From her first appearance in Japan in 1974, Hello Kitty has become a globally recognized icon for preadolescent girls. The little white Japanese bobtail cat with the red bow is an adorable girl aimed at preschoolers and tweens. Eyewear Designs Ltd. now offers this playful brand in an eyewear collection for girls that you can promote to your elementary and middle schoolers as they head back to school.
Issue: VCPN August 2012
Category: Eyewear
|
| HOW TO AVOID BECOMING UNHINGED
Today’s frames offer the latest technology in hinge (or hingeless) comfort.
Issue: VCPN August 2012
Category: Eyewear
|
| LEGRE EYEWEAR: FORM, FIT, AND FASHION
Founded in 2002 by opticians Lenny Rabich and Gregory Meyliker, Legre Eyewear began with the aim of producing quality acetate frames that focus less on status and branding and more on form and fit. With a background in optics and a passion for classic eyewear, the duo tailored Legre to fill a void and encompass all shapes and styles worth revisiting from the past.
Issue: VCPN August 2012
Category: Eyewear
|
| CATS FOR KIDS
Issue: VCPN July 2012
Category: Eyewear
|
| DALE JR. HOT RODS INTO EYEWEAR
Race-car driver Dale Earnhardt Jr. is undoubtedly the most recognizable name in NASCAR. As the third generation of a racing dynasty, the highest-paid driver in the sport, and NASCAR’s most popular driver nine years in a row, Earnhardt has transcended racing and become a genuine celebrity. Now New York Eye brings his legacy to the optical market with the Dale Jr. ophthalmic collection.
Issue: VCPN July 2012
Category: Eyewear
|
| PRESENTING EYEWEAR TO KIDS, TWEENS, AND TEENS
Selling eyewear to kids can be challenging but if you work directly with them it will be easier.
Issue: VCPN July 2012
Category: Eyewear
|
| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JULY 2012
Issue: VCPN July 2012
Category: Eyewear
|
| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JUNE 2012
Issue: VCPN June 2012
Category: Eyewear
|
| DAISY FUENTES SHOUTS COLOR
Issue: VCPN June 2012
Category: Eyewear
|
| DESIGNING EYEWEAR FOR MEN
Today’s men are seeking distinctive looks in their eyewear and frame manufacturers are heeding the call.
Issue: VCPN June 2012
Category: Eyewear
|
| IT’S A MAN’S WORLD OF EYEWEAR
Men’s eyewear is more specific than ever to men’s lifestyle and fashion needs.
Issue: VCPN June 2012
Category: Eyewear
|
| NICOLE MILLER: FEMININE AND MODERN
Issue: VCPN June 2012
Category: Eyewear
|
| COLOR CUES: REPORT FROM MIDO
Issue: VCPN May 2012
Category: Eyewear
|
| GRILAMID TR90’S COLORFUL FUTURE
Aspex Eyewear has created a wonderful world of color with its use of Grilamid TR90 in the temples of its frame lines. With this material, Aspex is offering some of its most colorful frames to date.
Issue: VCPN May 2012
Category: Eyewear
|
| KENMARK GETS VINTAGE WITH ORIGINAL PENGUIN
Issue: VCPN May 2012
Category: Eyewear
|
| THE SECRETS OF COLORS IN FRAMES
Continuing their never-ending efforts to find new features that attract eyewear buyers, frame manufacturers have come up with a clever approach in the last couple of years: color.
Issue: VCPN May 2012
Category: Eyewear
|
| USING TECHNOLOGY TO SELL EYEWEAR
Today’s eyewear consumers are technology-savvy, making it easier than ever to focus on it to make a sale.
Issue: VCPN April 2012
Category: Eyewear
|
| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - APRIL 2012
Issue: VCPN April 2012
Category: Eyewear
|
