“IF it’s good enough for a pro, it’s definitely got what it takes to improve my game.” This is probably what goes through many consumers’ minds when sports celebrities endorse products made to enhance performance. And what better way to test the strength, protection, and quality of a sports performance sunglass than to have a real athlete try it out? Consumers may not be aware that sunglass manufacturers create sunwear that’s specifically designed to meet the needs of a particular sport. The following pro-athletes set out to prove that this is the way to go. Considering the undeniable power of linking a successful famous face to a product or brand, there’s no doubt that consumers will take notice and follow suit both on and off the playing field.
Ana Montoya is Associate Editor of Vision Care Product News.
