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Issue Date: VCPN September 2007


IT'S ALL ABOUT COMFORT



Today’s sports performance sunwear not only looks good, but it feels good too.
Beth Schlau
COMFORT equals performance. Like other manufacturers of sports gear, active sports sunwear companies are looking to provide consumers with the most comfortable fit to enhance performance. As athletes and weekend warriors are hitting the roads, courts, and trails in increasing numbers, the demand is greater than ever for performance sunwear that delivers.

Light Is Right
Minimum weight results in maximum comfort. The use of lightweight, nylon-based materials like grilamid and lenses made from NXT™ are on the rise, giving the consumer all-day comfort and durability in their sunwear.

Snug and Secure
A close-fitting sunglass ensures that there is no accumulation of dust or debris. In addition, padding along the brow and/or bridge guarantees that the skin will be protected during rough sports and prevent slippage. Vented lenses prevent fogging; and silicone and rubber nosepads and temple tips and interchangeable nosepieces ensure a steady grip.
With increased technological advances, performance sunwear manufacturers are stepping up to the plate to deliver the best possible sunglasses.


Beth Schlau is Vice President, Editorial of First Vision Media Group.


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