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Articles & Archives
VCPN September 2012

Accessories
FIGHT THE FOG WITH ANTI-FOG PRODUCTS
Managing lens fog is possible—even easy—with the right products.


GOGGLES-A-GO-GO
Eyewear consumers looking for goggles have a wide range of options from which to choose.


Equipment
A TRACER THAT’S NOT AFRAID OF CURVES
Santinelli has enhanced its line of finishing equipment with the LT-980 High Curve Tracer.


EQUIPMENT NEW PRODUCT GALLERY - SEPTEMBER 2012


IN-OFFICE PROCESSING COMES TO THE SURFACE
Mid-sized and larger offices question offering in-house surfacing, with the main concern being profitability.


STORMIN’ NORMAN’S DELIVERS
Stormin’ Norman’s Pro Xtra Ergonomic pliers offer precision and comfort.


Eyewear
DANNY GOKEY EYEWEAR: EYEWEAR WITH AN EDGE
Fans of American Idol will recognize the name Danny Gokey as the country/pop artist and philanthropist who took third place in season eight of the hit show. The spirit and drive that inspires Danny Gokey’s music also applies to another of his passions: eyewear. Match Eyewear brings that zeal to the market with its Danny Gokey Eyewear line.


GLOBAL FIT EYEWEAR FOR A NEW GENERATION
The options are ever increasing for ECPs looking for eyewear to fit all their patients.


ZIGGY BY CENDRINE O. REVS UP FRENCH FLAIR


Sunwear
FEEL LIKE A CELEBRITY WITH JIMMY CRYSTAL NEW YORK
Jimmy Crystal New York is a women’s luxury accessories collection that was born from the fashion and celebrity worlds. What the jewelry, handbags, watches, and home décor offerings all have in common are the Swarovski crystals that embellish them. A&A Optical has brought eyewear into the mix with sparkling and luxurious frame styles that radiate beauty and confidence and make the women wearing them feel like a celebrity.


Free-Form
RITE-STYLE’S APPROACH
Rite-Style was one of the first labs in the country to use digital surfacing equipment; today it digitally surfaces over 85% of its work.


TIPS TO INCREASE YOUR BOTTOM LINE
Here’s how some successful practices have implemented sales techniques in order to grow their free-form sales.


Lenses
LENSES NEW PRODUCT GALLERY - SEPTEMBER 2012


SHAMIR SWINGS INTO GOLF LENSES
Most sunwear lenses don’t meet the demands of playing golf which is why Shamir developed Shamir Golf.


THE GLARE FIGHTERS
There are four kinds of glare and each one requires a different method to correct it.


THE OPTICS OF SUN LENSES
Understanding the features of sun lenses is crucial for any wearer.


Looking Back
LOOKING BACK - SEPTEMBER 2012


Opinions
CREATING THE CUSTOMER EXPERIENCE


FACEBOOK IS EVOLVING, WHAT YOU NEED TO KNOW NOW


ONE-TO-ONE: MICHA SIEBENHANDL
CANDID CONVERSATIONS BETWEEN VCPN’S BETH SCHLAU AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.


THE CUNNINGNESS OF WARBY PARKER


Product Forum
PRODUCT FORUM - SEPTEMBER 2012
PRODUCT ROUNDTABLE WITH OPTICAL PROFESSIONALS ON: Polarized Lenses


Product News
ACCESSORIES & SUPPLIES NEW PRODUCT GALLERY - SEPTEMBER 2012


EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - SEPTEMBER 2012


PRODUCT BUZZ - SEPTEMBER 2012
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.


VISION EXPO BUZZ SEPTEMBER 2012


Sunwear
ADIDAS’ TOURPRO GOLF HITS THE LINKS
What if your sunglass lenses could take a few strokes off your game? Well, the new adidas Eyewear tourpro golf model from Silhouette Optical, Ltd. might not guarantee that, but PGA Tour pro Dustin Johnson definitely agrees that it will offer an essential improvement to your visibility on the greens.


COSTA WOMEN'S SUNS: BORN ON THE WATER
In 1983, when a group of anglers were at a loss to find sunwear that was comfortable, protective, and durable, they decided to design their own line. Since then, the Costa brand has been synonymous with rugged adventure, polarized protection, and fashion-forward styles. Costa recently introduced a women’s collection that combines the company’s patented premium polarized 580 lens technology with the latest style trends.


HARD AT PLAY: ROUGH AND RUGGED SUNS
Patients who participate in intense outdoor sports often require frame and lens options that can withstand a high level of wear and tear.


SERENGETI GOES COSMOPOLITAN
Serengeti Eyewear’s Cosmopolitan sunwear collection brings together the perfect blend of fashion and function that every wearer can enjoy. Leading-edge lens and frame technology and careful attention to detail define the Serengeti brand and the Cosmopolitan line lives up to that reputation.


SPORTS PERFORMANCE SUNWEAR GOES THE EXTRA MILE
Several elements make sports performance sunwear effective and useful to athletes and sports enthusiasts.


STAFF TRAINING: A KEY TO SUCCESS IN PERFORMANCE SUNWEAR SALES
A staff with useful training and education can increase sales and boost patient satisfaction.


Technology
TECH TIPS - SEPTEMBER 2012
EACH ISSUE, TECH TIPS WILL EXPLORE SOME INTERESTING ASPECT OF OPTICAL TECHNOLOGY. THIS MONTH LOOKS AT READING SPECTRAL CHARTS.



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