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Articles & Archives
VCPN July 2012

Accessories
ACCESSORIES & SUPPLIES NEW PRODUCT GALLERY - JULY 2012


ON DISPLAY: YOUNG-AT-HEART ACCESSORIES
The sales of kids’ accessories can increase with creative, attractive visual merchandising.


THE CASE FRONT: STAYING ON-TREND
Eyeglass cases remain a valuable accessory, and they’re important to promote.


Equipment
DARING DESIGNS
We take a glimpse at design trends in finishing equipment and see how they have evolved.


EQUIPMENT NEW PRODUCT GALLERY - JULY 2012


MR. ORANGE TURNS OTHERS GREEN
Essilor Instruments’ Mr. Orange edging system is so capable it can do tracing, blocking, drilling, grooving, and polishing.


Eyewear
CATS FOR KIDS


DALE JR. HOT RODS INTO EYEWEAR
Race-car driver Dale Earnhardt Jr. is undoubtedly the most recognizable name in NASCAR. As the third generation of a racing dynasty, the highest-paid driver in the sport, and NASCAR’s most popular driver nine years in a row, Earnhardt has transcended racing and become a genuine celebrity. Now New York Eye brings his legacy to the optical market with the Dale Jr. ophthalmic collection.


Sunwear
EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JULY 2012


PRESENTING EYEWEAR TO KIDS, TWEENS, AND TEENS
Selling eyewear to kids can be challenging but if you work directly with them it will be easier.


Free-Form
PROFITING FROM FREE-FORM LENSES
If promoted and branded correctly, free-form lenses can be a lucrative part of your practice.


US OPTICAL: FAST AND FRIENDLY
US Optical’s trademark is that it’s the ‘Fastest Lab in America’ and has some very experienced employees to back it up.


Lenses
HOW TO SELL KIDS' LENSES
Knowing how to recommend children’s lenses is an important part of an ECP’s practice.


LENSES NEW PRODUCT GALLERY - JULY 2012


THE SKINNY ON SEIKO’S WRAP TECH THIN
ECPs can offer patients high base wrap frames with excellent optics with Wrap Tech Thin lenses.


Looking Back
LOOKING BACK - JULY 2012


Opinions
DISRUPTION AS A BUSINESS MODEL


INSIGHTS FOR NEW MANAGERS


INTERVIEW WITH CHRISTOPHER WICKS


ONE-TO-ONE: ALEX INCERA
CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.


SOCIAL MEDIA AS A CUSTOMER SERVICE TOOL


Product Forum
PRODUCT FORUM - JULY 2012
PRODUCT ROUNDTABLE WITH OPTICAL PROFESSIONALS ON: PHOTOCHROMICS


Product News
PRODUCT BUZZ - JULY 2012
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.


Sunwear
Eyewear
FERRAGAMO STEPS INTO EYEWEAR
Salvatore Ferragamo set fashion trends from the time he made his first pair of shoes when he was 9 years old. Primarily known for designing luxury goods such as shoes and leather accessories, this shoemaker to the stars loved to stray from the basic whites, blacks, and browns, and created fashions in bold colors. Like all Ferragamo products, the Ferragamo frame line by Marchon Eyewear continues this trend.


Technology
TECH TIPS - JULY 2012
EACH ISSUE, TECH TIPS WILL EXPLORE SOME INTERESTING ASPECT OF OPTICAL TECHNOLOGY. THIS MONTH LOOKS AT VARIABLE POSITION CORRIDORS AND READING ZONES.



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