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|  | Articles & Archives
VCPN August 2012
| | EDGING MADE EASY
Edgers have become more advanced, easier to use, smaller, and more precise. Briot has kept it simple with its eMOTION in-house finishing lab.
| | | HELLO KITTY GOES BACK TO SCHOOL
From her first appearance in Japan in 1974, Hello Kitty has become a globally recognized icon for preadolescent girls. The little white Japanese bobtail cat with the red bow is an adorable girl aimed at preschoolers and tweens. Eyewear Designs Ltd. now offers this playful brand in an eyewear collection for girls that you can promote to your elementary and middle schoolers as they head back to school.
| | | LEGRE EYEWEAR: FORM, FIT, AND FASHION
Founded in 2002 by opticians Lenny Rabich and Gregory Meyliker, Legre Eyewear began with the aim of producing quality acetate frames that focus less on status and branding and more on form and fit. With a background in optics and a passion for classic eyewear, the duo tailored Legre to fill a void and encompass all shapes and styles worth revisiting from the past.
| | | EDUCATING YOUR STAFF
Does your staff understand the benefits and features of free-form lenses and can they persuasively present them to patients? These pointers could help.
| | | EXPERT THE INNOVATOR
A family-run laboratory in Illinois has stayed on top of technology, and as a result, many of its customers continue to stay with Expert Optics.
| | | BREAKING THE MOLD
In-office casting and surfacing equipment are becoming more popular. Here’s a look at three systems that can manufacture lens designs, materials, and treatments in-house.
| | | HOW TO SELL LIKE THE BIG GUYS
A doctor’s recommendation, a good lifestyle assessment, and a well-trained staff are all keys to helping patients decide to purchase premium lens products.
| | | ONE-TO-ONE: CARL BRACY
CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.
| | | TECH TIPS - AUGUST 2012
EACH ISSUE, TECH TIPS WILL EXPLORE SOME INTERESTING ASPECT OF OPTICAL TECHNOLOGY. THIS MONTH LOOKS AT PUPILLARY DISTANCE.
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