 | FRAME THE SPRING AND SUMMER WITH COLOR
A frame’s color can set the tone for a wearer’s entire look, head to toe.
Issue: VCPN May 2013
Category: Eyewear
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| IS BEING ECO-FRIENDLY GOOD FOR YOUR DISPENSARY?
Offering environmentally sound eyewear can easily associate your practice as a leader in your profession.
Issue: VCPN April 2013
Category: Eyewear
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| SUSTAINABLE SPECS
Today’s eco-friendly eyewear is not only socially responsible but fashionable as well.
Issue: VCPN April 2013
Category: Eyewear
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| BRINGING OLD HOLLYWOOD HOME
Appealing to a young, modern, and couture consumer while still captivating women of all ages, Badgley Mischka’s vintage styles and embellished accents define the signature aesthetic of designers Mark Badgley and James Mischka. This international fashion and lifestyle brand brings the glamour of old Hollywood and red carpet drama to the everyday woman. Thanks to The McGee Group, the classic and bejeweled style of Badgley Mischka’s fashions will now grace the shelves of upscale eyewear boutiques across the globe in the form of beautiful ophthalmic frames and sunglasses.
Issue: VCPN March 2013
Category: Eyewear
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| TANTALIZING TEMPLE EARPIECES
Current temple earpieces have distinctive design elements and help wearers achieve better fit.
Issue: VCPN March 2013
Category: Eyewear
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| DESIGNER EYEWEAR IS A WIN-WIN
Branded eyewear remains as popular as ever. Here are some tips on how to embrace it in your practice.
Issue: VCPN February 2013
Category: Eyewear
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| FEEL LIKE A CELEBRITY WITH JIMMY CRYSTAL NEW YORK
Jimmy Crystal New York is a women’s luxury accessories collection that was born from the fashion and celebrity worlds. What the jewelry, handbags, watches, and home décor offerings all have in common are the Swarovski crystals that embellish them. A&A Optical has brought eyewear into the mix with sparkling and luxurious frame styles that radiate beauty and confidence and make the women wearing them feel like a celebrity.
Issue: VCPN September 2012
Category: Eyewear
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| FUNKY AND FUN EYEWEAR
There’s a plethora of eyewear that attracts those who want to be noticed.
Issue: VCPN August 2012
Category: Eyewear
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| HOW TO AVOID BECOMING UNHINGED
Today’s frames offer the latest technology in hinge (or hingeless) comfort.
Issue: VCPN August 2012
Category: Eyewear
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| PRESENTING EYEWEAR TO KIDS, TWEENS, AND TEENS
Selling eyewear to kids can be challenging but if you work directly with them it will be easier.
Issue: VCPN July 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JULY 2012
Issue: VCPN July 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JUNE 2012
Issue: VCPN June 2012
Category: Eyewear
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| DAISY FUENTES SHOUTS COLOR
Issue: VCPN June 2012
Category: Eyewear
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| DESIGNING EYEWEAR FOR MEN
Today’s men are seeking distinctive looks in their eyewear and frame manufacturers are heeding the call.
Issue: VCPN June 2012
Category: Eyewear
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| NICOLE MILLER: FEMININE AND MODERN
Issue: VCPN June 2012
Category: Eyewear
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| COLOR CUES: REPORT FROM MIDO
Issue: VCPN May 2012
Category: Eyewear
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| GRILAMID TR90’S COLORFUL FUTURE
Aspex Eyewear has created a wonderful world of color with its use of Grilamid TR90 in the temples of its frame lines. With this material, Aspex is offering some of its most colorful frames to date.
Issue: VCPN May 2012
Category: Eyewear
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| THE SECRETS OF COLORS IN FRAMES
Continuing their never-ending efforts to find new features that attract eyewear buyers, frame manufacturers have come up with a clever approach in the last couple of years: color.
Issue: VCPN May 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - APRIL 2012
Issue: VCPN April 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - MARCH 2012
Issue: VCPN March 2012
Category: Eyewear
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| ROUGH JUSTICE RATCHETS UP FASHION
The Rough Justice brand was founded in 2007 as a fashion-forward, contemporary lifestyle brand with the mission of designing, marketing, and selling sexy, sophisticated shoes that make a bold, yet glamorous, statement. A logical extension of this concept, Signature Eyewear’s Rough Justice Eyewear uses the same creative and design elements, ideal for women looking for high quality and sassy styling in their eyewear.
Issue: VCPN March 2012
Category: Eyewear
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| MARC ECKO CUT & SEW: CULT CLASSIC EYEWEAR
Since its beginnings in 1993 as the Ecko Unltd t-shirt company, the Marc Ecko fashion revolution has evolved into a major force in the fashion industry. Designer Marc Ecko’s unique style has spread into casualwear, tailored clothing, scrubs, fragrances, video games, luggage, and footwear. Marc Ecko touches eyewear, too, with ClearVision Optical’s introduction of the Marc Ecko Cut & Sew collection.
Issue: VCPN March 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - FEBRUARY 2012
Issue: VCPN February 2012
Category: Eyewear
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| FALLING IN LOVE WITH DESIGNER BRANDED EYEWEAR
DESIGNER EYEWEAR BRANDS SPEAK TO QUALITY AND LIFESTYLE CHOICES.
Issue: VCPN February 2012
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - FEBRUARY 2009
Issue: VCPN February 2009
Category: Eyewear
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| THE STAYING POWER OF LUXURY EYEWEAR
Quality materials, refined styling, and brand positioning define today’s luxury eyewear market.
Issue: VCPN October 2008
Category: Eyewear
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| THE VINTAGE LUXURY OF JIMMY CHOO EYEWEAR
Issue: VCPN October 2008
Category: Eyewear
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| COLE HAAN—A LUXURY BRAND TRADITION
Issue: VCPN April 2008
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - APRIL 2008
Issue: VCPN April 2008
Category: Eyewear
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| LUXOTTICA'S TIFFANY EYEWEAR IS A GEM
Issue: VCPN April 2008
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - MARCH 2008
Issue: VCPN March 2008
Category: Eyewear
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| STRATEGIES FOR DISPLAYING BRANDED SUNWEAR
What makes sunwear in one store stand out while the same sunwear in another store seems to fade into the background? The answer is simple—the way it’s displayed.Without carefully staging selected sunwear brands in your inventory, your sunwear offerings turn into a vast sea of nondescript items to the observer. Follow these simple strategies to improve the way your branded sunwear is displayed and you’ll increase the WOW! factor in your dispensary.
Issue: VCPN March 2008
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JANUARY 2008
Issue: VCPN January 2008
Category: Eyewear
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| THE PORSCHE DESIGN COLLECTION: CLASSIC AND TIMELESS
Issue: VCPN January 2008
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - NOVEMBER/DECEMBER 2007
Issue: VCPN NovDec 2007
Category: Eyewear
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| MARCOLIN SPEEDS AHEAD WITH FERRARI
Issue: VCPN NovDec 2007
Category: Eyewear
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| THE PROFITABLE SIDE OF EYEWEAR
Selling branded eyewear, sunwear, and multiple pairs are three easy ways to increase your profit potential.
Issue: VCPN NovDec 2007
Category: Eyewear
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| THE UNCONVENTIONAL LOOK OF ALYSON MAGEE EYEWEAR
The new Alyson Magee eyewear collection boasts depth, color, and texture for a dramatic effect.
Issue: VCPN NovDec 2007
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - SEPTEMBER 2007
Issue: VCPN September 2007
Category: Eyewear
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| MY MOST SUCCESSFUL SUN & SPORTS EYEWEAR SELLING TIPS
Four experts share their opinions on profitable selling strategies in the growing sun and sports eyewear market.
Issue: VCPN September 2007
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JULY 2007
Issue: VCPN July 2007
Category: Eyewear
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| JOHN VARVATOS: REACHING BACK TO LOOK FORWARD
Issue: VCPN July 2007
Category: Eyewear
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| THE NEW KIDS' EYEWEAR
Sporting all the bells and whistles of adult frames, children’s eyewear has become more chic than ever.
Issue: VCPN July 2007
Category: Eyewear
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| THE PSYCHOLOGY OF DISPENSING TO CHILDREN
Understanding what kids, tweens, and teens are all about will help make dispensing eyewear to them a snap.
Issue: VCPN July 2007
Category: Eyewear
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| VERA BRADLEY GIRLFRIENDS IS FOR THE YOUNGER SET
The McGee Group introduces Vera Bradley eyewear for girls, tweens, and petite women.
Issue: VCPN July 2007
Category: Eyewear
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| CELEBRATE THE RENEWAL OF THE RAY-BAN BRAND
This year is not only the 70th anniversary of Ray-Ban, but a commemoration of the brand’s rebirth as well.
Issue: VCPN August 2007
Category: Eyewear
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| COMMON DESIGN THEMES FOR MEN'S EYEWEAR
Bolder colors, larger sizes, and branding are the predominant trends in the men’s eyewear category.
Issue: VCPN August 2007
Category: Eyewear
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| EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - AUGUST 2007
Issue: VCPN August 2007
Category: Eyewear
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| LINCOLN ROAD IS MIAMI NICE!
Issue: VCPN August 2007
Category: Eyewear
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| NIKON RIMLESS OFFERS NEAR-CUSTOM DESIGN CAPABILITIES
Avalon’s latest titanium collection provides an impressive total of 144 design options.
Issue: VCPN August 2007
Category: Eyewear
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