 | FREE-FORM REVOLUTION BUZZ - APRIL 2013
PROMOTIONS, NEWS, AND NEW PRODUCTS FROM FREE-FORM PROVIDERS
Issue: VCPN April 2013
Category: Free-Form
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| LAB PROMOTIONS: WHAT’S ON OFFER?
Many free-form labs offer a range of marketing promotions to their customers to enhance their relationships.
Issue: VCPN March 2013
Category: Free-Form
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| SHOPPING FOR A FREE-FORM LAB
There are many things to consider when shopping around for a lab like turnaround time, AR treatments offered, service, and price.
Issue: VCPN March 2013
Category: Free-Form
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| WHAT ECPS HAVE TO SAY ABOUT FREE-FORM
VCPN recently conducted a survey of ECPs to assess their knowledge about free-form lenses.
Issue: VCPN February 2013
Category: Free-Form
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| FREE-FORM REVOLUTION BUZZ - JANUARY 2013
PROMOTIONS, NEWS, AND NEW PRODUCTS FROM FREE-FORM PROVIDERS
Issue: VCPN January 2013
Category: Free-Form
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| FREE-FORM’S YEAR IN REVIEW
Several lens manufacturers came out with new free-form designs in 2012. Here’s a look at the past year’s most major developments.
Issue: VCPN NovDec 2012
Category: Free-Form
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| SHAMIR ADS SHINE
Shamir has a track record for producing humorous advertising campaigns that win awards.
Issue: VCPN NovDec 2012
Category: Free-Form
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| CENTRAL’S COMMITMENT TO EDUCATION
Central Optical’s staff is readily available to answer questions from ECPs about free-form technology.
Issue: VCPN October 2012
Category: Free-Form
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| USE YOUR LAB AS A MARKETING PARTNER
A high-end lab can be an admirable partner in working with you to increase your free-form sales.
Issue: VCPN October 2012
Category: Free-Form
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| RITE-STYLE’S APPROACH
Rite-Style was one of the first labs in the country to use digital surfacing equipment; today it digitally surfaces over 85% of its work.
Issue: VCPN September 2012
Category: Free-Form
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| TIPS TO INCREASE YOUR BOTTOM LINE
Here’s how some successful practices have implemented sales techniques in order to grow their free-form sales.
Issue: VCPN September 2012
Category: Free-Form
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| EDUCATING YOUR STAFF
Does your staff understand the benefits and features of free-form lenses and can they persuasively present them to patients? These pointers could help.
Issue: VCPN August 2012
Category: Free-Form
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| EXPERT THE INNOVATOR
A family-run laboratory in Illinois has stayed on top of technology, and as a result, many of its customers continue to stay with Expert Optics.
Issue: VCPN August 2012
Category: Free-Form
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| PROFITING FROM FREE-FORM LENSES
If promoted and branded correctly, free-form lenses can be a lucrative part of your practice.
Issue: VCPN July 2012
Category: Free-Form
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| US OPTICAL: FAST AND FRIENDLY
US Optical’s trademark is that it’s the ‘Fastest Lab in America’ and has some very experienced employees to back it up.
Issue: VCPN July 2012
Category: Free-Form
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| CLEARING UP THE CONFUSION ABOUT FREE-FORM
If you’re puzzled about free-form technology, you’re not alone.
Issue: VCPN June 2012
Category: Free-Form
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| COBURN MOVES ECPS INTO FREE-FORM
Coburn can furnish an entire ECP’s office with free-form lens processing technology.
Issue: VCPN June 2012
Category: Free-Form
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| SHAMIR IN THE SPOTLIGHT
Shamir makes an assortment of free-form lenses that range from custom designed to golfing.
Issue: VCPN May 2012
Category: Free-Form
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| THE LANGUAGE OF FREE-FORM LENSES
Here’s how some ECPs get the message about free-form lenses across to their patients.
Issue: VCPN May 2012
Category: Free-Form
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| PRECISE LENSES GO DIGITAL
Augen steps up its High Definition progressives with the new line of HDRx lenses.
Issue: VCPN April 2012
Category: Free-Form
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| PRIVATE LABEL OR BRAND NAME LENSES?
Many lens manufacturers recognize there is a market for private label lenses. While the technology may be the same as branded lenses, the name will be different, and the price lower.
Issue: VCPN April 2012
Category: Free-Form
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| PRIVATE LABEL LENSES ON THE RISE
Private label lens brands from labs are an excellent option for ECPs and their patients.
Issue: VCPN March 2012
Category: Free-Form
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| SEEING THE ‘WOW’ FACTOR
Today’s single vision free-form lenses allow you to offer a plethora of options to your patients so why not encourage them to upgrade?
Issue: VCPN March 2012
Category: Free-Form
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| A LENS FOR THE DIGITAL AGE
Seiko’s PCWide lens was created for people who spend most of their day in front of a computer or use a digital device.
Issue: VCPN February 2012
Category: Free-Form
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| HAVING YOUR LAB AS AN ALLY
The optical wholesale lab is an important link between your practice and your patients.
Issue: VCPN February 2012
Category: Free-Form
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| GETTING RID OF DISTORTIONS WITH HOYA’S DF EYEWEAR SYSTEM
HOYA combines a unique pressure-free mounting system with a free-form lens to provide distortion-free eyewear.
Issue: VCPN January 2012
Category: Free-Form
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| LOOKING FOR ANSWERS
Free-form lenses have risen in popularity and with that an increase in questions about the technology and the lenses’ advantages.
Issue: VCPN January 2012
Category: Free-Form
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| WHERE IS FREE-FORM TECHNOLOGY GOING?
As these lens manufacturers and laboratory professionals attest, the sky’s the limit on free-form technology’s potential.
Issue: VCPN NovDec 2011
Category: Free-Form
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| COMPUTER-AGE MARKETING
It takes digital-age promotional techniques to first help ECPs understand free-form technology and then explain it to their patients.
Issue: VCPN October 2011
Category: Free-Form
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| WHEN SHOULD OUTSOURCE BECOME IN-HOUSE?
Now that free-form generators have come down in size and price, ECPs can decide whether to get their lenses from labs or do the surfacing themselves.
Issue: VCPN September 2011
Category: Free-Form
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| HELPING YOUR PATIENTS GO DIGITAL
Now that you know that lenses made with free-form technology are the best that money can buy, how do you convince your patients of that?
Issue: VCPN August 2011
Category: Free-Form
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| FREE-FORM BY NUMBERS
Comparing prices of premium free-form progressives with conventional PALs clearly shows how much more money you can make with these innovative lenses.
Issue: VCPN July 2011
Category: Free-Form
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| FREE-FORM: IN THEORY AND IN PRACTICE
Why have lens manufacturers and labs embraced free-form so quickly, and what do ECPs need to know about the differing design philosophies about these lenses?
Issue: VCPN June 2011
Category: Free-Form
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| CHOOSING A FREE-FORM LAB
ECPs explain the criteria they use when deciding which labs to select to process lenses manufactured using free-form technology.
Issue: VCPN May 2011
Category: Free-Form
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| THE PATIENT PITCH
Labs and lens manufacturers help ECPs promote free-form lenses to their patients in a variety of ways; this photo essay illustrates some of the unique ways they do it.
Issue: VCPN April 2011
Category: Free-Form
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| THE FOCUS IS ON SINGLE VISION
After establishing a foothold with free-form progressives, lens manufacturers are introducing single vision lenses made with the same technology.
Issue: VCPN March 2011
Category: Free-Form
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| LABS THAT SPECIALIZE IN FREE-FORM
In order to fit your patients with free-form lenses you’ll need to partner with a lab that can supply them.
Issue: VCPN February 2011
Category: Free-Form
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| IS FREE-FORM THE ANSWER?
With all the new products and features in the free-form lenses market, ECPs have a lot of questions about this category.
Issue: VCPN January 2011
Category: Free-Form
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| THE DIGITAL DIRECTION
Converting your patients to free-form lenses can be as simple as wearing them yourself, prescribing them from the chair, and talking about them in plain language.
Issue: VCPN NovDec 2010
Category: Free-Form
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| THE TOOLS YOU NEED TO SELL FREE-FORM
To ensure that you are successful in selling their digitally surfaced lenses, manufacturers provide many methods to market them to your patients.
Issue: VCPN October 2010
Category: Free-Form
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| ARE SINGLE VISION FREE-FORM LENSES REALLY NECESSARY?
The benefits are clear for PALs, but does digital surfacing really make much of a difference when it comes to single vision?
Issue: VCPN September 2010
Category: Free-Form
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| WHAT EXACTLY IS FREE-FORM?
Even though millions of patients are wearing these lenses worldwide, there’s still confusion about how they are designed and produced using free-form technology.
Issue: VCPN August 2010
Category: Free-Form
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